If you have followed this blog for a while, you probably have noticed I don’t endorse products or do paid reviews. But if I come across a tool I like (and actually works), I am happy to share it. I recently tested a tool called PPC Bully and have to say it was pretty impressive. The tool allows you to track certain keywords in a niche and find the profitable ads, without having to do the trial and error yourself. It shows which ads are working the best, the ad variations on that account and even the landing page for each. Basically the selling point of the tool is that you let others in the market provide you with valuable data so you don’t have to use trial and error. Its not a magic program to take all the work out of PPC, but it does make launching a successful campaign right off the bat much more likely.
Here are some screenshots from my live account. I did a test of the “Acai” niche that I know a lot of marketers are running right now.
First you enter the keywords you want to track
Then you wait a day or so for the system to fully scan the marketplace and collect data.
It shows the keywords, the profitable ads for each keyword, and the scan history.
Here I selected the keyword “pure acai” to see the most profitable ads.
Finally, I selected one of the profitable campaigns to see all the advertisers ad variations.
Right now they are only pulling Adwords data, but are expanding soon into YSM and Adcenter. It’s a very powerful system. I resisted trying the “spy” tools for a while, but now that everyone else is using them I figured it’s time to check them out. Of the different ones I have tested PPC Bully is the most legit.
